The Slab Gallery

Advertising

Event Coordination

Campaign Art Direction

Branding

Public Relations

Sponsorships

Editorial

The Slab Gallery campaign marked a key brand expansion for Nemo Tile + Stone. The initiative encompassed a full suite of digital marketing, public relations, and experiential efforts, culminating in a grand opening event that celebrated craftsmanship, legacy, and innovation.

The launch event brought together industry leaders, partners, and media for an immersive evening that reflected the brand’s evolving identity. From concept development to creative direction, every element of the campaign was rooted in storytelling, visual cohesion, and a seamless guest experience that connected product with design inspiration.

I oversaw all aspects of the campaign, from creative strategy and brand development to event production and logistics. Working closely with cross-functional teams, I led the creative direction and execution to ensure every channel worked together to deliver impact, and elevate the brand’s presence within the design community.

Press

The Slab Gallery campaign included a strong PR push with targeted press placements across local news outlets and design publications. I worked closely with our PR agency to craft the brand manifesto and press releases, ensuring the story reflected both the space’s innovation and the company’s heritage. The goal was to build local awareness while reinforcing the brand narrative, positioning the Slab Gallery as a design destination rooted in legacy, craftsmanship, and creativity. Editorial placements included Interior Design Magazine, HC&G, Aspire, and Design NJ magazine.

Designers Today Article

Events

The Slab Gallery campaign unfolded through a series of events designed to build excitement and engagement, from internal previews to public launches. Each event was supported by a comprehensive digital marketing strategy that included targeted newsletters, cross-promotional social media campaigns across Instagram, Facebook, LinkedIn, and Pinterest, landing page promotions, and RSVP campaigns through Eventbrite. Press releases and media placements amplified awareness of the grand opening, supported by an incentive-driven outreach strategy that successfully drew strong attendance of over two-hundred attendees and engagement.

The campaign featured two main events: a private “sneak peek” tour of the pre-launch gallery, followed by the official Grand Opening celebration. My role encompassed creative and art direction across all marketing campaigns, as well as event coordination, logistics, public relations, partner sponsorships, and budget management, ensuring a cohesive and high-impact experience from concept to execution.

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Digital Marketing

These campaigns were created to convey both the scale of the space and its proximity, showcasing the large showroom, accessibility, and the quality of the products. A series of digital assets, including email marketing, social media, and advertising.

Email Marketing

Social Media

Pay-Per-Click Google Campaign

Meta Campaign

Digital Campaigns

These campaigns were created to convey both the scale of the space, proximity, and the quality of products. One focused on showcasing the large showroom, accessibility, and the quality of products, while the other introduced large-format porcelain panels, positioning Nemo Tile among the first to offer an extensive range of styles and materials for large-scale projects. Both campaigns blended storytelling with strong visuals to drive awareness and reinforce our leadership in design and innovation.