TRADESHOW

Marketing Strategy

Campaign coordination

Communication Design

Tradeshow Strategy

Partneships

Budget

Internal Communications

The BDNY marketing strategy centered around driving booth traffic, increasing brand visibility, and creating a more engaging experience for attendees. The strategy began with reviewing competitor booths, previous year performance, and audience behavior to identify opportunities for stronger positioning and a more memorable booth presence.

The booth concept was built around an interactive experience that connected to the overall theme. Every detail, from branded collateral and promotional items, was designed to support both engagement and recognition throughout the show.

The overall strategy blended experiential marketing, digital outreach, partner visibility, and internal planning to create a cohesive tradeshow presence that supported brand awareness, booth engagement, and stronger connections with the design and hospitality community.

STRATEGY

Collaborated with the design team and led the marketing team to develop a BDNY strategy focused on booth traffic, brand visibility, and attendee engagement.

  • Researched competitor booths, past event insights, and audience behavior to guide booth positioning.

  • Developed an interactive booth experience tied to the overall theme and product story.

  • Led art direction for branded moments, promotional materials, and themed swag, including a high-quality tote to extend visibility across the tradeshow floor.

  • Prioritized an Instagram-friendly booth moment to encourage attendee engagement and social sharing.

  • Leveraged partnerships with IIDA and Material Bank to reach key industry audiences.

  • Directed communications design, including motion graphics, digital promotions, and event messaging.

  • Supported internal planning, staff training, and talking points to ensure a seamless guest experience.

Communication Design

  • Post card

  • Lookbook

  • Lookbook

  • Magnet

MOSAIC DESIGN

A key part of the booth strategy centered on a custom mosaic panel inspired by Cinque Terre, Italy. The concept was first developed as an Illustrator drawing, and later translated into a physical installation for the booth. The mosaic became a focal point of the Casa Nemo experience, creating an interactive photo moment for attendees while reinforcing the Mediterranean theme.

DIGITAL MARKETING

Led the creative team through:

Email Marketing

Social Media

Web Landing Page

3rd Party Placements